Cookies are small data files that are placed on your device when you visit a website. Cookies are files created by websites you visit. By saving information about your visit, they make your online experience easier. For example, sites can keep you signed in, remember your site preferences, and give you locally relevant content to make your digital experience more convenient.
There are 2 types of cookies:
First-party cookies: Created by the site you visit. The site is shown in the address bar.
Third-party cookies:Created by other sites. A site you visit can embed content from other sites, for example, images, ads, and text. Any of these other sites can save cookies and other data to personalize your experience.
Yes, Kratikal uses cookies and similar technologies on our websites and web-based services. We use both session cookies and persistent cookies on our Services. Session cookies are temporary and are deleted when you close your browser, while persistent cookies remain on your device until they expire or are deleted.
We use cookies to enhance your user experience and to provide you with tailored content and ads. Specifically, we use cookies for the following purposes:
Strictly Necessary: This means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.
Functionality Cookies:These cookies allow the provision of enhanced functionality and personalization, such as videos and live chat. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functions may not work properly.
Advertising Cookies:We use cookies to provide you with personalized ads based on your interests and browsing history by delivering relevant and personalized ads for you. We also use cookies to measure the effectiveness of our advertising campaigns. This includes tracking visits, page views, and other interactions to improve the performance and user experience of our Services.
Performance Cookies: We use cookies to collect information about how you use our Services, including which pages you visit, and which features you use. We use this information to analyze and improve the performance of our Services.
Details about each classification of the cookies can be found in the cookie classification section.
We use trusted third-party service providers who may also set cookies when you interact with our websites/services. Approved third parties may also set cookies when you interact with our offerings. These third parties use cookies in the process of delivering content and performing services on behalf of Kratikal. More details can be found in the tables under the cookie classification.
We partner with third-party ad networks to manage advertising on other websites. Our ad partners use cookies and web beacons to collect data about your online activities and deliver targeted advertisements more relevant to you. This data may also be used to analyze the effectiveness of an advertising campaign. More details can be found in the table for advertising cookies under the cookie classification.
You can manage, control, and delete cookies through your web browser settings. The 'Help' feature on most browsers will tell you how to remove cookies from your device, prevent your browser from accepting new cookies, have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire. Instructions for popular browsers are:
Firefox: https://support.mozilla.org/kb/ cookies-information-websites-store -on-your-computer
Safari:https://support.apple.com /guide/safari/manage-cookies-and- website-data-sfri11471/
Please note that deleting or disabling cookies may impact website functionality and user experience.
These essential cookies are required for the operation of our websites and enable core functionality such as security, network management, and accessibility. You cannot disable these cookies.
List of cookies strictly necessary cookies:
| Cookie ID | Cookie Name | Cookie type | Expiration | Purpose |
|---|---|---|---|---|
| ZCAMPAIGN_CSRF_TOKEN | campaigns.zoho.com | Third-party | Session | Zoho Campaigns: This cookie is used to distinguish between humans and bots. |
| LS_CSRF_TOKEN | salesiq.zoho.com | Third-party | Session | Zoho SalesIQ: This cookie is used to help prevent Cross-Site Request Forgery (CSRF) attacks. It ensures that submissions coming from forms on a website are made by the user currently logged in, enhancing site security. |
| li_gc | .linkedin.com | Third-party | 6 months | LinkedIn: Used to store guest consent to the use of cookies for non-essential purposes. |
| cf_clearance | .kratikal.com | First-party | 1 year | Cloudflare: This cookie is used by the CloudFlare service to identify trusted web traffic and override any security restrictions based on the visitors IP address. It is essential for supporting a website's security features and in providing protection against malicious visitors. |
| VISITOR_PRIVACY_METADATA | .youtube.com | Third-party | 6 months | YouTube: This cookie is used to store the users consent and privacy choices for their interaction with the site. It records data on the visitors consent regarding various privacy policies and settings, ensuring that their preferences are honored in future sessions. |
| ZCAMPAIGN_CSRF_TOKEN | maillist-manage.com | Third-party | Session | Zoho Campaigns: This cookie is used to distinguish between humans and bots. |
| LS_CSRF_TOKEN | salesiq.zohopublic.com | Third-party | Session | Zoho SalesIQ: This cookie is used to help prevent Cross-Site Request Forgery (CSRF) attacks. It ensures that submissions coming from forms on a website are made by the user currently logged in, enhancing site security. |
| _GRECAPTCHA | www.google.com | Third-party | 6 months | Google reCAPTCHA: Protects forms from spam and bots. |
| NID | .google.com | Third-party | 6 months | Google reCAPTCHA: Stores Google preferences and a unique ID. Set when reCAPTCHA loads. |
| SEARCH_SAMESITE | .google.com | Third-party | 6 months | Google reCAPTCHA: Makes Google cookies work correctly across sites. |
| _iub_cs-87533859 | .kratikal.com | First-party | 1 year | iubenda: Stores the visitor's consent choices. |
| _iub_previous_preference_id | .kratikal.com | First-party | 1 year | iubenda: Keeps the ID of the visitor's previous consent record. |
| __cf_bm | .linkedin.com | Third-party | 30 minutes | Set by Cloudflare on LinkedIn services (LinkedIn Insight Tag / LinkedIn Ads). Tells humans from bots. |
Functionality cookies enhance user experience by remembering preferences such as language, region, or personalized settings. These cookies enable more tailored and consistent website interactions, ensuring users don’t have to reset preferences on each visit. They do not track browsing activity on other websites and often improve site performance.
The list of functionality cookies is as follows:
| Cookie ID | Cookie Name | Cookie type | Expiration | Purpose |
|---|---|---|---|---|
| kratikal-_zldp | kratikal.com | First-party | 13 months | Zoho SalesIQ: SalesIQ visitor ID used for live chat functionality. |
| kratikal-_zldt | kratikal.com | First-party | 13 months | Zoho SalesIQ: SalesIQ session and visit tracking for live chat. |
These cookies collect data about website usage to help improve performance and user experience and identify areas for enhancement. For example, analytics cookies track page visits.
We also use Ahrefs Web Analytics and Cloudflare Web Analytics as analytics services. These services are cookieless and do not set cookies on your device.
List of cookies performance cookies:
| Cookie ID | Cookie Name | Cookie type | Expiration | Purpose |
|---|---|---|---|---|
| uesign | salesiq.zohopublic.com | Third-party | 1 month | Zoho SalesIQ: This cookie is used to track user engagement and interaction with the website in order to improve service delivery and user experience. It may collect data related to users session and behavior on the site. |
| _ga_WGDE20XZ39 | .kratikal.com | First-party | 400 days | Google Analytics: This cookie is used by Google Analytics to persist session state. |
| _ga | .kratikal.com | First-party | 400 days | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _clck | .kratikal.com | First-party | 1 year | Microsoft Clarity: Keeps the Clarity user ID and preferences. |
| _clsk | .kratikal.com | First-party | 1 day | Microsoft Clarity: Links several page views into one session. |
| CLID | www.clarity.ms | Third-party | 1 year | Microsoft Clarity: Identifies the browser the first time Clarity sees it. |
| MUID | .clarity.ms | Third-party | 1 year | Microsoft Clarity: Identifies unique browsers across Microsoft sites. |
| ANONCHK | .c.clarity.ms | Third-party | 10 minutes | Microsoft Clarity: Checks whether the MUID is passed to Microsoft's ad network. |
| SM | .c.clarity.ms | Third-party | Session | Microsoft Clarity: Syncs the MUID across Microsoft domains. |
| track_uid | .kratikal.com | First-party | 1 year | Set by Salespanel. This cookie is used to identify individual users across sessions to analyze their interaction with the website, helping in tracking user behavior and preferences for improving website performance and providing personalized content. |
These cookies are used to deliver relevant ads tailored to your interests. They may be set by us or by advertising partners working on our behalf.
List of advertising cookies:
| Cookie ID | Cookie Name | Cookie type | Expiration | Purpose |
|---|---|---|---|---|
| YSC | .youtube.com | Third-party | Session | YouTube: This cookie is set by YouTube to track views of embedded videos. |
| test_cookie | .doubleclick.net | Third-party | 15 minutes | DoubleClick (Google): This cookie is set by DoubleClick to determine if the website visitor's browser supports cookies. |
| _gcl_au | .kratikal.com | First-party | 3 months | Google Ads / Conversion Linker: Stores ad-click data for conversion measurement across website pages. |
| VISITOR_INFO1_LIVE | .youtube.com | Third-party | 6 months | YouTube: This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites; it can also determine whether the website visitor is using the new or old version of the Youtube interface. |
| lidc | .linkedin.com | Third-party | 1 day | Set by LinkedIn (LinkedIn Insight Tag / LinkedIn Ads). Used for load balancing and to ensure the proper functioning of LinkedIn features on this website. |
| bcookie | .linkedin.com | Third-party | 1 year | Set by LinkedIn (LinkedIn Insight Tag / LinkedIn Ads). Browser identifier used for sharing the content of the website via social media and for ad measurement. |
| IDE | .doubleclick.net | Third-party | 1 year | DoubleClick (Google): This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| _fbp | .kratikal.com | First-party | 3 months | Meta Pixel: Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| MUID | .bing.com | Third-party | 1 year | Set by Microsoft Clarity (Bing sync). Microsoft's browser ID, used for ad measurement. |
| MR | .c.bing.com | Third-party | 7 days | Set by Microsoft Clarity (Bing sync). Tells Microsoft whether to refresh the MUID. |
| SRM_B | .c.bing.com | Third-party | 13 months | Set by Microsoft Clarity (Bing sync). Microsoft's browser ID, used for ad measurement. |
| __obref | .kratikal.com | First-party | 1 year | ChatGPT Ads Measurement Pixel (OpenAI): ChatGPT Ads pixel ID on the advertiser's site, used to attribute conversions. |
| __obi | .openai.com | Third-party | 1 year | ChatGPT Ads Measurement Pixel (OpenAI): OpenAI's ID, which links site visits to ChatGPT ad interactions. |
| _gcl_aw | .kratikal.com | First-party | 90 days | Google Ads / Conversion Linker: Stores Google Ads click data. Set only when a visitor arrives from an ad. |
| _gcl_gs | .kratikal.com | First-party | 90 days | Google Ads / Conversion Linker: Stores Google Ads click and consent-mode data. |
| fr | .facebook.com | Third-party | 3 months | Meta Pixel: Delivers and measures Meta ads. |
| li_sugr | .linkedin.com | Third-party | 3 months | LinkedIn Insight Tag: Probabilistic browser ID for LinkedIn ad measurement. |